EXITED FOUNDER
Built and sold a cloud-first SaaS platform to a global leader in the print technology sector.
ABOUT
Scaling a business is a lonely experience. Don’t fly solo.
For over 30 years, I’ve lived the full spectrum of entrepreneurship. I’ve built multi-million-pound companies from the ground up during global recessions, pioneered award-winning sustainable technology, and led the marketing function for 8 and 9 figure international groups.
I’ve seen the view from every seat at the table:
from a teenage design entrepreneur starting out to a C-suite executive navigating complex exits and restructuring.
I know first-hand the weight of leadership. I know the thrill of scaling and selling a SaaS business to a global industry leader, and I know the grit required to navigate the challenges of a business transition.
These “battle scars” are exactly why I do what I do today. I realised that my true “Zone of Genius” isn’t just running a business, it’s helping other founders grow theirs. I’m here to be your Business Wingman, providing the hard-won, practical expertise you need to reach your goals without the burnout or the expensive “trial and error” phase that stalls so many ambitious firms.
WHY WORK
WITH ME?
I don’t coach from a textbook; I advise from experience. When we work together, you get 30 years of entrepreneurial DNA in your corner to de-risk your decisions and accelerate your growth. I have managed 6 and 7 figure marketing budgets across multiple sectors, ensuring that every pound spent is an investment in measurable scale.
Methodology Creator
Developed the TRACK™ framework, a proprietary system for sustainable, ROI-focused SME growth.
Industry Advocate
Elected as the youngest board member in the history of the IPIA, driving digital transformation and modernising the association’s brand.
Scale Specialist
Directed the global marketing function for a £100m+ turnover group, overseeing strategic expansion into 20+ European regions.
Award-Winning Leader
Secured 9 National Print Awards, including being personally honoured with the ‘People in Print’ Award for leadership and innovation
MY BUSINESS
My current business interests are built around one goal: Enabling SMEs to thrive. I remain deeply embedded in the industry through a portfolio of companies and initiatives that provide the tools, the talent, and the technology that modern businesses need to scale.
MWB
FOUNDER & FRACTIONAL CGO
MWB is a high-performance website performance agency that I founded in 2019. Following its acquisition by HC Media Group, I continue to support the brand as a Strategic Advisor. I work with clients to frame the high-level strategy for bespoke web builds and integrated digital marketing.
At MWB, we believe a website should be your hardest-working employee. I help established businesses move away from “digital brochures” and towards high-converting assets that act as the engine for their sales team. By bridging the gap between creative design and technical performance, we ensure that every visitor journey is optimised for maximum commercial impact.
SME Marketing
Chief Growth Officer
Born from a desire to make high-level growth accessible to everyone, SME Marketing is the small-business-focused division of HC Media Group. I act as an Advisor to this team, helping to build lead-generation engines that are fair, affordable, and effective.
We recognised that many smaller firms were being priced out of the “big agency” world or, worse, being sold complex services they didn’t yet need. We’ve stripped away the fluff to provide SMEs with a clear, honest path to growing their online presence. My role here is to ensure our methodologies stay sharp and that we continue to provide the “Scale-Easier” foundations that allow smaller firms to compete with the giants.
People Behind Brands Podcast
CO-FOUNDER
Success doesn’t happen in a vacuum, and no founder should have to be an expert in everything. I founded People Behind Brands to be a powerhouse collection of elite advisors from every field of business. We are a community of fractional experts, from HR and Finance to Tech and Operations, dedicated to helping leaders reach their full potential.
Through our events, webinars, and the People Behind Brands podcast, we provide the “Collective Intelligence” that ambitious founders need to scale. We believe that by connecting the right people at the right time, we can solve almost any business challenge. Whether you need a fractional FD to clean up your books or a tech lead to oversee a migration, our ecosystem ensures you have the right Wingman for the job.
SUDEP ACTION
BOARD ADVISOR
Beyond the commercial world, my heart lies with SUDEP Action. This incredible charity is dedicated to preventing epilepsy-related deaths through education, research, and high-level advocacy. Their mission is to stand by those who have suffered a bereavement while working tirelessly to reduce the risks for the 1 in 100 people living with epilepsy today.
As a Board Advisor, I support their vital work in raising awareness and ensuring that bereaved families receive the support they deserve. It is a cause that remains incredibly close to my family and me, and I am proud to use my platform and network to help drive their life-saving mission
